ONE Staff / July 17th, 2006 / Spotlight
ONE: The Mission Statement

We write these words today not to speak of the past, but to imagine our future. Don’t mistake our forward gaze as disrespect for predecessors; nothing could be further from the truth, but the fact is that right now tomorrow is more important than yesterday.

Carpe diem; seize the day.

As we’ve said before, each of us, no matter how removed from the center of the scene, plays an integral part of forming a community, a culture. Some attempt to cast our type as weak, but we see a different picture. We see our kind as staunch individuals, unafraid of confrontation; accustomed to sideways glances from strangers. We exude an unusual confidence that sets off others’ self-defense mechanisms, making them doubt their own center. They watch us with careful diligence, cautious of what they cannot fit into their prejudices. A weakness some say, but to us a strength; training for life in this adverse world, where trends chew up our focus and dump us into stereotypes.

And because our world is so fret with hardship, many forget the simple joy of living, but for us it’s a feeling rediscovered every time we take to the streets. For us, the release starts with urethane wheels and continues into a nylon/fiberglass/carbon chassis mounted to a retention device of some fashion. Rollerblade skates the patent says, but this clumsy device has united an unexpected group of global citizens in search of something to make their lives special. And special they are, because despite constant belittling at the hands of pop culture, they have chosen to believe in themselves, the one thing in this life we all instinctively know to trust.

We invite you to join us in our pursuit of truth, freedom, and the finest details of rollerblading culture.

We ask you to believe in ONE.

Discussion / ONE: The Mission Statement

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  • Michael French - July 18th, 2006

    Hell yeah, It has begunnnnn! I can’t wait to see what this does for our sport! You guys are greatly apreciated! Industry wide. Rollerbladin is #ONE!

  • Jan Welch - July 18th, 2006

    Hey Mike,

    We enjoyed the room raiders episode very much! You and Derek caused us to laugh for 30 minutes straight and I thought I was going to blow my funny fuse.

    – Jan

  • Brian Krans - July 19th, 2006

    Hey, sign me up for a subscription. Also, if you need writers, I’m in. I write for a newspaper now, but rolling is my soul. I’m in Illinois/Iowa area and have some ideas. Let me know how I can help in any way. I do believe in ONE.

  • Ad®ian - July 19th, 2006

    The future is here. It’s just not widely distributed yet.

  • Revolution - July 20th, 2006

    Revolution Skate Shop – http://www.revolutionskate.com

    Justin, Schude, Wes – you guys have our support!

    James & Gretch

  • Michael French - July 20th, 2006

    Thanks Jan, I know it was mad cheesy. I have permanent damage for workin for mtv for free for 30 hours in two and a half days but if it made one person laugh it was all worth it…. HAHAHHAA that might have been more corny then the show.

  • Doug Urquhart - July 20th, 2006

    The future is now. ONE.

    Mike– I found myself laughing until my stomach ached last week when I caught the RR episode on TV, haha wallride to panty raid

  • Jan Welch - July 21st, 2006

    Not to mention all those girls were pretty buckled.

  • mike rios - July 27th, 2006

    congratulations, and good luck fellas. i support you, and i’m here to help you if you need me. for anything.

    and the logo… the logo is SMART and exactly what i hope for from my peers.

  • sam from country australia - August 25th, 2006

    hope it comes to my skate shop. i had to be sure so i emailed a link to there site.

    check out my site: toldandretold.com

  • John Adams - August 26th, 2006

    Right on guys.

  • michael french - September 26th, 2006

    Hey can you guys hurry up and drop this mag I am sick of scratchin my neck and layin in the bathroom floor in the fetal position like a withdrawing heroine addict waiting for the new superior action sport periodical to drop in the old mail box!

    Jk

    send me 900 of them please I have a bad habit!

  • michael french - September 26th, 2006

    Oh yeah and guys you don’t have to tell me those girls were buckled, believe me I know! I was aware of that the moment I met them and puked in my mouth a little.

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