ONE Staff / February 13th, 2012 / Gear
The Youth Co.

Tell us about the frames. All three of you have skated for the most respected frame companies in skating’s history. What did you all feel was lacking in the frames currently on the market? What makes your frames different than what is already out there?

CF: Give me a product and I’ll destroy it. If it can withstand days, if not hours, the shit is solid. We all believe that the total package is missing in the frame department; we plan on changing that. You could say our first frame is a cluster fuck of all the past frames we’ve all bladed, but I don’t ever want to have another frame under my feet, until our next model.

CH: I didn’t necessarily think there was much lacking in terms of technology, but I just felt like a lot of frame companies got comfortable just selling frames and stopped focusing on the image of the company or the team. I feel like we are going to bring a very solid product to the market, as well as be a company that you want to support based on the image and team.

JJ: Let’s be honest, we aren’t re-inventing the wheel here. Plain and simple, all three of us came together and said “let’s design something we all want to ride.”

Between the three of us we came up with the “Airliner” frame. A frame that is simple, solid, and aesthetically pleasing to the eye. 

Who all will be riding for the Youth? There must be some new faces involved in a company called the Youth. Tell me about them.

CF: JJ, Chris, and myself on the pro team, Jacuzzi on the Am team.  They’ll be additions soon enough…

CH: I think this one’s covered!

JJ: Myself, Farmer, Haffey and ‘Cuzzi. 

Mike Mcmullen is the brand designer. 

We are gonna add a new pro very soon.

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Discussion / The Youth Co.
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