BIG DEAL: Get Someone to Blade Day

It’s a new year, now let’s go make some new friends! Each dedicated rollerblader wants to see our sport and culture grow to its fullest potential, and Get Someone to Blade Day is here to remind us that one person can make a difference. But getting a new person on blades is about more than just making a new rollerblader, it’s a chance to share the unique awesomeness that is blade culture with new people; to pass the fun you get from blading on to someone else’s life. It’s a win-win situation all around. So don’t be shy. Keep your old blades in your trunk and when you hit up the park next time, get them on a pair of feet. Drag your non-skating friends in with you to the local skate shop. Bring ’em to the video premieres and events in your area. This may sound like a no-brainer to some of us, but there’s plenty of you out there being greedy and keeping blading all to yourselves! No fair! You want your pros to earn more cheddar and your favorite company to make even cooler gear? Go the extra mile and do what you can to help make a whole new army of rollers. Let’s consider this post a forum to discuss ways to get your local scene involved and a place to brainstorm ideas. We’re here to help however we can, so let us know what we can do to help you Get Someone to Blade! — ONE

Designer Chris Piascik was super-cool and donated his time to make up some preliminary designs for the Get Someone to Blade Day campaign. (Thanks, Chris!) The graphic you see above is the first GIF we’ll be spreading around, and below we’ve posted some of Chris’ initial concepts. Use them as you see fit! Just give props where props are due. All we wanna do is inspire folks to see how much power is in their hands, and trust us, we’ve got some plans of our own…

(Designers: If you’ve got ideas for more Blade Day promo you think is fresh, send it in! We’ll give you the BIG UP, too.)

Get Someone to Blade Day

Leave A Comment

sam - Wednesday, January 7th, 2009

yeah and giving other people a go on your skates is fun. Especially when they an already skateboard or something because they go nuts and try to drop in on everything. They always smile and say “this is so fun”.

On christmas day i got three japanese girls rollerblading!

Jamie Murrett - Wednesday, January 7th, 2009

This is a great idea, good work guys!

Shortly after I became interested in rollerblading the “town hero” gave me his new Team Paradise catalog so that I could get some new skates. I studied it everyday until I saved up enough money to buy a of Majestic 12s. 13 years later and I still have the Team Paradise saved.

Reading this post and thinking about how I got started inspired me to do a better job of keeping the extra mailers and catalogs I always seem to accumulate in my car so the next time someone asks, “Where do you get skates like that?” I will be able to point them in the right direction.

Brian Krans - Wednesday, January 7th, 2009

A good way to get people skates is to keep tabs on what spare parts you and your friends have. Scrapped cuffs, worn frames, retired wheels, etc., are pieces of junk to seasoned skaters but to those starting out — or the slew of people who used to skate and might get back into it — a pair of Frankenstein skates is the golden chariot to carry them to the promised land.

Donate your old stuff and help skating get bigger again, so all the groms can keep rolling going into its golden years

dip - Wednesday, January 7th, 2009

Like this drawings!

greg kieffer - Wednesday, January 7th, 2009

awesome idea…you guys sent me a bunch of copies of the damien wilson cover one a few months ago for my cancer benefit/comp in new jersey, and ive been giving out the leftovers every chance i get…i was at the park solo the other day and these 3 little skateboarders were askin tons of questions..and instead of being a dick like the older guys were to me when i was younger, i showed them what was up…went to my trunk and dished out a few copies of one, some old rollerwarehouse catalogs, and some nimh posters….the other day i gave my 8 year old neighbor my old pair of remz…this is definately a great thing u guys are doing…we dont have enough bladers out there right now that are constantly looking out for it…we all need to make sure that we portray what we do to the public in a good way…make it look good, not like were a bunch on goons…i wanna see wake schepmann on MTV Cribs 10 years from now

Craig - Thursday, January 8th, 2009

Hey love the idea and wanted to let you know that I put a link to the article on my site Direct link to the adapted article here

Oh and I also plan on making a few designs for this wonderful campaign.

Oliver Nermerich - Thursday, January 8th, 2009

Greets from Germany…

I am one the guys organizing the rollTogether-Sessions in Germany, Netherlands and Belgium – back in Europe. The idea is to bring all the rollerbladers together at one spot to have a big session and to form a tight community of rollerbladers – no contest and no pressure. Just skating and having the best time ever. But you can still win a lot of prizes. Every time you do a hard or creative trick you can win something or if you fall pretty hard you gonna win something as well! Our professional filmers and photographers are joining each session to give all the guys attending our session the chance to be in a sick edit or to have a nice shot of himself!

Last year we had seven sessions…and our concept became really popular over the time. The last sessions were visited by 200 – 250 Rollerbladers. It was awesome.

Now we got five main sponsors that donate prizes to all the rollerbladers: GRINDHOUSE, BE-MAG, RAZORS, UCON, CHIMERA.

RollTogether is addressed to all kinds of rollerbladers: beginners, professionals, people that stopped skating a while ago but want to get back into it, skateboarders that want to be a rollerblader etc.

It is good to see that we found the basis of a stronger community of rollerbladers. We found out that people came to one session are definitely coming back to the next session just to meet all the rollerbladers again.

Check here our latest edit:

And if you guys come to Europe one, just join us and make sure to check

Another idea that I started to do (influenced by Blair Loughead) is to put all your old BE-MAG and ONE Issues in dental offices or doctor offices. Instead of throwing it away just put it there so that other people (especially young kids) can see our lifestyle while they are waiting for medical care….

Olli – rollTogether

Mike(winnipeg) - Thursday, January 8th, 2009

Ive already gotten 2 people interestedin buying there own skates! Its a good feeling when you support your sport, its basically all i do in the summer season. PS ill send in some art for the event itll say sumin fresh and aggressive yet cool

Craig - Friday, January 9th, 2009

Hey, I’ve been trying to send my designs to you but I keep getting an error message in return saying that your mailbox is full. Is there anyway else I can get these designs to you? I’ve been trying to send them through

ONE - Friday, January 9th, 2009
davidsd619 - Friday, January 9th, 2009

i got a whole crew of kids into it in national city. it’s just hard when kids try to see pros come to their town or skate with them! we need more events in san diego!

DeX - Saturday, January 10th, 2009

yeah this is a dope idea me an my boy zak went out to this park an this kid was rocking out on some rec skates doing stalls an just vibing off what we were doing. so i went back out there with my girl an there was this kid again the only roller in a park full of stickflippers so i hooked him up a pair of deshi dk4 with gc frames that my girl was rolling (got her some rb for her trouble) no shit his face an the fact that he said how do i grind then did a soul right of the bat told me this is gonna be dope as fuck aye. gave him some dvds to they gotta know whats up aye. i got both my neices rolling to six on k2 125cc an ten on rb ci5 all sweet they getting used to staying off the ground at the moment but hopefully it comes to them.

peices ATUA crew

Shasha - Saturday, January 10th, 2009

I got a 4 year old nephew that me and my friends put in some blades one day. Now thats all he talks about. He started out on a board at 2 now he loves to blade. he got rolling in 2 days. I take him to the park with me and my crew I roll wit and his face lights up. he be all over the place. He will fall and bounce back up. He calls them “skate shoes” I didn’t force him to do it. He says “Aunte I want skate shoes” so I got him his own for Christmas. I plan on taking him to Superhick 09 with me so he can see it live. His favorite skate video is Checkmate mixtape right now. I can’t wait to see him in a couple more years. Be on the look out.

je - Monday, January 12th, 2009

Hello everyone, thanks for the great response! It was so encouraging to wake up the morning after posting this initiative and see so much support. I guess after 16+ years skating and 10+ years “in the biz” I realized that all our talk and worry about TV and mass exposure stole all the attention from simple, yet potentially really effective grassroots efforts. It became clear that breaking the issue of “More Bladers” down into its most basic element–get someone new to try skating–would remove the haze of complexity surrounding our hopes for blading’s future. And it did. It’s so freakin’ simple: if we can encourage dedicated skaters to actively engage with non-bladers, not even pushing the sport necessarily, just increasing rollerblading’s visibility, the effect is sure to be positive. And if we can really get bladers to help make new bladers, well, the increase in demand and market numbers is the very sort of thing rollerblading needs now more than anything else. But I’m starting to ramble now so I’ll switch over to the point of all this: Justin Hertel’s idea. JH suggested a GET SOMEONE TO BLADE DAY affiliate program. Essentially, motivated folks who want to grow blading in their area can contact ONE to order GET SOMEONE TO BLADE DAY business cards. This card would earn the AFFILIATE some sort of incentive, and qualify the holder for a small discount. These cards will not be free, but the cost to order 200+ business cards online is inexpensive, in the $20 range. This cost is just enough to prevent rampant exploitation of the program I’m about to explain, but not enough to hopefully discourage anyone from taking the initiative. So, here goes:

BLADER A emails ONE saying “I want to be an AFFILIATE.” He sends in his payment for the cost of printing the cards, we make them up with his name on them and the GET SOMEONE TO BLADE DAY branding, the websites of involved retailers/manufacturers or a GSTBD website (not yet operational) where links to retailers and other resources can be hosted, and then off they go to the program’s new AFFILIATE representative. Now, when BLADER A is out skating, if he encounters an interested party he can hand out the card, and the new potential blader can go get on their computer, or drive to the nearest local skateshop to get their hands on some gear to help progress their new interest in rollerblading. Once at the retail destination of their choice, the card earns them a discount. Let’s say for the sake of argument that discount is 5%. Great! A new skater came in and bought blade gear. Awesome. But that’s not it. The retailer holds onto that card, where the AFFILIATE earns some sort of incentive be it a discount or “points” or just about anything a particular retailer wants to agree to. And that’s it. The most complicated part is getting the cards made, and that responsibility falls onto me and ONE, and the party who wants to be an AFFILIATE. So the two parties involved have a vested interest and can see to it that the transaction is fulfilled. Just like that, and with almost no effort on anyone else’s part except to offer or recognize the GET SOMEONE TO BLADE DAY program, we can help build a legion of new skaters, and informed, identifiable regional representatives interested in volunteering their efforts to building the thing we all care about most–rollerblading.

As I’ve said all along, share your ideas and designs to help spread this positive movement for blading! Will you or your shop be interested in the BLADE DAY AFFILIATE program?

alex albrecht - Tuesday, January 13th, 2009

i am a new blader i think thare should be a box at the the skate shops whare if you have some spare parts just drop them in and someone like me could just pick them up

Five40 - Thursday, January 15th, 2009

This a great idea. I hope that everyone gets behind this. If we are all moving in the same direction with the same message the results can be awesome.

We made a hookup to help with this. It’s just a start-

New skaters can get a pair of Rollerblade DT-4’s for only $89 ($30 off) and also get 25% off any helmet and pads. Just enter hookup code: GSTB

Not the best skates in the world but hey, for $89 they are a good first pair for someone starting out. Most of us started on much worse, lol.

je - Friday, January 16th, 2009

Five40 and RW, that is awesome!

Craig - Friday, January 16th, 2009

Here are my submissions grouped together. Hope you enjoy.

Rollervision - Saturday, January 17th, 2009

hehe yea for sure was thinking of prmoing the idea useing some printed ts and just wear that when im out at a session or chillin local…. got some nimh v2s spare now sooo that like said if some one wants a go they can if their a size 9US 42.6EUR… and also have a mobile number at back and email if some one wants to book a coaching session… still waiting on quoted prices..

Rollervision - Saturday, January 17th, 2009

and left some REMZOS1S back in sweden soo make that 2 spare pairs of skates… 😉

Rolling Mag XSK8 - Sunday, February 1st, 2009

Really a good idea even if it is not brand new 😉 If the idea could infect maybe the half of our fellow rollerbladers, we would be more and more every day.

Good thing!

Alex - Thursday, March 12th, 2009

Ya, but up here in Washington its pretty wet and cold most of the time so as far as i know, im the only skater in my whole town. so i really need to find a way to get more people to start rollin. maybe start a school club maybe : \ o and im still tryin to get down a certain grab but its evading me…………. >:|

revelence - Tuesday, March 31st, 2009

i was introduced to aggro a few months ago (singapore)..

i used to just watch the sport,now with guidance of quite a number of skaters,im doing a step up soul and makio,hoping that one day,i would be a able to jump and do tricks just like them..thx guys..everyone

one thing i can contribute is…

new skaters will have that fear in their minds

fear of falling..

fear of injuring themself..

fear of people being able to do something and they cant

i had these fears,now im controlling them ,i still have some but i onli get rid of these by skating and having trusted friends by my side

Damian - Friday, April 24th, 2009

Hmm…. this would be cool if any one in my neighborhoods(4 of them) Even HAD ANY blades… only 2 out of like 500 has any roller blades Looool

Patricia Shagweiller - Saturday, April 25th, 2009

I say we steal the skateboarders idea of selling rollerblades in their shops to gain more kids then tell everyone rollerbladings gay so these poor little minds want back in. They buy a skateboard and now they instantly have more friends to skate with. If we start selling skateboards then reverse the mindgames thing will start looking up if you know what I meen. What we need to do is sell skateboards in our skateshops and start telling everyone skateboarding is gay. That is my take on the issue. Oh ya, we need to bring back true hip-hop to the skate scene, not Mac Dre Thizzelle Dance music, but more of a Roots vibe would be the savior. And we need a return of the Razors Shima 1 era bladers, if you no what I meen.

Patricia Shagweiller - Saturday, April 25th, 2009

OOOOOoops, I almost forgot we now have the NIMH army so we dont really need a return of the Shima 1 era bladers but please keep in mind that the style back then was way cooler. I am talking about the Coup De Tat/Battle My Crew style skating, way fresher from a chicks point of view.

This video clip will help:


Patricia Shagweiller - Sunday, April 26th, 2009

If you take a second and think back you might notice that skateboarding got popular almost in direct correlation with the origination of the word fruitbooter. Ask any old school head. They will tell you that skateboarders profited from our demise. Just seems a little too coincidental.

Alec - Sunday, November 22nd, 2009

i live down in maryland and barely anyone skates anymore! im always reppin aggressive skating and trying to spread the roller lifestyle but its difficult to get anyone to skate in highschool… i need some ideaS….