ONE contributor Matthias St. John in Chicago called me up to let us know that he shot some behind-the-scenes photos for the new Cool Kids video. Apparently some of his blader friends were paid to do make it so he got to hang out on the shoot from 5:30 a.m. to 3 a.m. the next day with them. Fun stuff! Step inside to see the final video and go here to check the rest of the photos. Oh, and if you don’t know who the Cool Kids are you’re a step behind already!