Do you know Brian Freeman? If you do, then you know that the nickname Bfee is exactly what it sounds like — a perfect distillation of the positivity and energy that Brian exudes. “Road to BFree” harnesses that power and takes BFree, Chris Haffey and Billy O’Neill to Chicago where they use their background in blading not to thrust blading upon unsuspecting strangers, but encourage random folks to undertake a challenge and push their comfort zone. It’s a clever take on the old challenge of introducing new people to blading and our blade icons.